Northbridge Optical

HEALTH & MEDICAL

Services Used:

SEO

WEBSITE DESIGN

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INCREASE IN ORGANIC TRAFFIC

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VISIBILITY FOR BEST OPTOMETRIST SYDNEY & 40+ OTHER LOCAL SEARCHES

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UPLIFT IN ORGANIC SEARCH REVENUE YOY

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THE CLIENTS NAME
THE CLIENTS INDUSTRY

Northbridge Optical, a leading optometry clinic based in Sydney, partnered with Powermove Digital to improve their digital presence and drive more foot traffic to their clinic. While offering exceptional services, including bulk-billed eye tests and a wide range of eyewear, their online presence was not performing to its full potential.

Through a combination of SEO, website redesign, and a promotional strategy, Powermove helped Northbridge Optical achieve significant results, including a 330% increase in organic traffic, improved keyword visibility, and a year-over-year organic revenue growth of 85%.

Northbridge Optical

Director, NBO Sydney

“We’ve been working with Powermove for almost 2 years now. From the outset, they were honest, implemented a good strategy, and have delivered really good results for local SEO. We’ve seen a stable increase in traffic online, and we’ve just redesigned our website with them. Thank you, Powermove!!!”

What client name thought about Powermove!

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THE MISSION

orthbridge Optical aimed to solidify its position as a trusted local optometrist and increase customer appointments by enhancing its digital presence.
The key goals were:

  1. Build a more modern, user-friendly website to reflect their brand and improve online engagement.
  2. Rank on the first page of Google for critical search terms like “Optometrist North Sydney” and “Bulk Billed Optometrist Sydney.”
  3. Drive consistent and high-quality organic traffic that converts into new appointments.
    Powermove Digital’s mission was to develop a cohesive strategy encompassing website design, SEO, and content marketing to meet these goals.

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THE SOLUTION

Powermove Digital delivered a comprehensive solution for Northbridge Optical:
1. Website Redesign:

  • Built a modern, responsive website with improved navigation, compelling visuals, and clear calls-to-action to enhance the user experience and boost conversions.

2. SEO (Search Engine Optimisation):

  • Implemented a targeted SEO strategy, resulting in first-page rankings for terms like:
  • “Optometrist North Sydney”
  • “Bulk Billed Optometrist Sydney”
  • “Optometrist Willoughby”
  • “Best Optometrist Sydney”
  • Restructured their content to address common patient queries and align with search intent, driving 330% more organic traffic.

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