BZN Lawyers

Case Study

Services Used:

SEO

PPC

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QUALIFIED ENQUIRIES PER MONTH

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MORE WEBSITE TRAFFIC TO KEY SERVICE PAGES

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VISIBILITY FOR 55+ SERVICE BASED SEARCH TERMS IN 6 MONTHS

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THE CLIENTS NAME
THE CLIENTS INDUSTRY

BZN Lawyers, a Melbourne-based law firm specialising in Notary Public services, VISA applications, and Partner Visa enquiries, partnered with Powermove Digital to increase their online visibility and attract consistent, high-quality leads.
While BZN Lawyers offered expert legal services, they needed a stronger presence in search results to stand out in a competitive market and connect with potential clients actively searching for their services. Through targeted SEO and Google Ads campaigns, Powermove helped them achieve 79+ qualified leads per month, boosting their client base and enquiries.

Nazim El-Bardouh

Principal, BZN Lawyers

Powermove has been amazing for boosting our Google Ads and SEO. We’ve seen a big jump in client enquiries and the team haws been great to work with!

What client name thought about Powermove!

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THE MISSION

BZN Lawyers came to Powermove Digital looking to improve their online presence and drive more enquiries for their key legal services, particularly Notary Public, VISA, and Partner Visa cases.

The challenge was to ensure BZN Lawyers ranked prominently in Google searches and to develop ad campaigns that would reach clients with immediate legal needs. Powermove’s mission was to deliver measurable results by increasing leads while keeping ad spend efficient.

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THE SOLUTION

SEO (Search Engine Optimisation):

  • Optimised their website to rank for highly relevant search terms like “Notary Public Melbourne”, “Partner Visa Lawyer,” and “VISA services Melbourne”, driving qualified organic traffic.
  • Created high-quality content and improved on-page SEO to capture clients actively searching for legal assistance.

Google Ads:

  • Designed highly targeted ad campaigns to attract leads with specific legal needs, ensuring ads appeared when users searched for notary and visa-related services.
  • Continually optimised campaigns to maximise lead quality and minimise cost-per-lead averaging circa 80+ optimisations to their Google Ads campaigns every month.

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